Renowned Filipino fashion designer Jerome Lorico used his memories of the Mayon Volcano eruption in the ‘90s to create designs for the PHx Tokyo 2020. The reception of the Japanese market was “good,” but Jerome knows he can do better if he wants to represent Philippine ingenuity into the Japanese fashion market.
Tokyo fashion district
Not even the pandemic can stop the free-spirited Pinoy fashion brand from flying to Japan, spreading its wings to possibilities and taking in everything they could learn from the experience along the way.
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