By Isabelle Romualdez
Have you always wondered why being a content creator is a career option that some people are considering right now? Let vlogging on technology in the Philippines be an encouraging case study to look at in a report made by e-commerce aggregator iPrice.
Filipinos have been hungry for tech products since the pandemic started. Even though the Philippines has been behind digitalization, Statista records the country to have 169 million mobile subscribers.
Moreover, based on iPrice Group’s Map of E-commerce report, websites that sell electronics experienced a 59% increase in web visits last year. On their platform alone, the top pages with the most Google impressions belong to smartphone product pages.
Hence, it comes as no surprise that Filipino tech vloggers today are achieving much success, so much so that one of them even earns up to an estimated amount of Php522k a month!
Thus, e-commerce aggregator, iPrice, collated how much the top 10 Filipino smartphone reviewer-vloggers with the most subscribers are estimated to earn.
The top 2 vloggers with the most subscribers earn Php351k and Php522k a month respectively. Mary Bautista, a semi-celebrity in the tech world, has about 1.4 million subscribers with 128 thousand views, yet she’s estimated to earn a few hundred thousands below Unbox Diaries, which have fewer subscribers and views than hers.
The reason for this being so is that Social Blade estimates this based on the cost per impression that gets multiplied with the number of views the channel gets per day. Unbox Diaries does get more views per video (versus in total). You know what they say, the more views, the more ads you can get as well.
Some individual vloggers earn more than authoritative tech blogs. Yugatech is said to be the #1 resource of tech news and insights in the Philippines and they’re estimated to earn about Php119k/month from their Youtube content. Its competitor, GadgetMatch, is estimated to earn 65k/month. However, as mentioned, Mary Bautista is estimated to make much more bank.
Moreover, individual vloggers like Liz Tech and Poy Reviews are both estimated to earn above Php100k a month, which are more than the estimated amount of authoritative blogs with Youtube reviews like Unbox PH (Php52k/month) and Manila Shaker (Php17k/month).
What makes these individual vloggers more successful than Youtube accounts from actual authoritative tech blogs? iPrice hypothesizes that consumers like watching content that is more personal and relatable. Thus, this is why individual vloggers that review in Filipino seem to have an affinity with the country’s market.
Unfortunately, these estimated earnings might get lower in the months to come. According to Gadgets 360, Youtube will be deducting taxes from creators (even outside the US) due to Google’s responsibility under the US Revenue Code.
Any amount earned from US viewers through Youtube Premium, ad views, Super Chat, Super Stickers, and Channel membership will now be taxable. Creators may be taxable up to 24% of their total earnings if they aren’t able to submit their tax information to AdSense before May 31, 2021.
That said, Filipino tech vloggers may not be as affected, especially for the individuals that review in the Filipino language. However, this doesn’t discount their Filipino-American audience. With this new rule in place, we will have to wait and see how much this will affect the country’s tech vloggers.
This article was originally published on iPrice. Now with minor content edits made by NewsFeed 360.
The top 10 was shortlisted manually, with the guide of http://www.noxinfluencer.com, based on the number of subscribers. Data on YouTube vloggers was collected from http://www.socialblade.com on March 5, 2021. The estimated monthly earnings are the average of the lowest and highest estimate on Social Blade. Estimated monthly earnings, according to Social Blade, are taken from a low CPM value ($0.25 USD) and a high CPM value ($4.00 USD), numbers that were found to be common from their partners, and multiply them by the number of views the channel gets per day. This assumes that every view on their partner’s channel is monetized, which is usually not the case.
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