WSP, Inc., a Philippine-based public relations agency, formally announces its strategic partnership with Business for Sustainable Development (BSD), a non-profit organization for sustainable business, to bridge the gap between sustainability reports and communication. Known for its extensive experience in communication and reputation management, WSP’s new alliance demonstrates the agency’s commitment to transforming sustainability data into narratives that will resonate with target audiences.

“While sustainability reports are important to demonstrate a company’s transparency, accountability, and strategic goals, their achievements and good intentions often get lost in the jargon and technical details,” says WSP Chairman and President Diana Lesaca. “Leveraging BSD’s expertise, global network, and advocacy for sustainability and inclusivity, we help companies go beyond SEC compliance and create meaningful communication that is newsworthy, timely, and relevant through online and offline channels.”

Long before the Securities and Exchange Commission (SEC) formally introduced sustainability reporting guidelines in 2019, large corporations were already publishing sustainability reports as part of best practices.

“It takes an extensive amount of time, research, verification, and money to produce metrics, frameworks, and disclosures to create a sustainability report. Investors need to be convinced that they’re investing wisely in a company. Professional and aspiring talents want to know which are the best companies they can work in. Our partnership with WSP helps our members close the communication gap for their stakeholders’ better understanding and appreciation,” affirms BSD Executive Director Abraham Perez.

Every company deserves to celebrate the hard work they put into every sustainability report they publish. Documentation and compliance should not be the end goal; we need to bridge the gap between data and impact through effective communication. – Diana Lesaca

BSD promotes the integration of environmental, social, and governance (ESG) principles into business practices through policy engagement, capacity-building, and multi-sectoral collaboration. BSD is a global network partner of the World Business Council for Sustainable Development, Business for Nature, and a Certified Training Partner of the Global Reporting Initiative (GRI), which is the world’s most widely used sustainability reporting framework.

Lesaca explains that PR is the right discipline that can translate data into audience-centric and media-friendly dialogue, making complex sustainability reports become human-scale narratives that resonate with media, influencers, and general audiences. Lesaca adds that when PR lifts sustainability stories from the pages of reports, companies capture value that builds brand reputation, deepens stakeholder trust, establishes industry leadership, attracts talent, and earns consumer loyalty.

“Every company deserves to celebrate the hard work they put into every sustainability report they publish. Documentation and compliance should not be the end goal; we need to bridge the gap between data and impact through effective communication,” Lesaca concludes.

For more information about WSP, visit wspinc.com.ph/.